Moonburger, a plant-based burger stop, is imagining a burger stop for now leading with taste (and not mission). Solving many of the greatest social and environmental challenges of our time requires major, society-wide shifts. Human consumption is one of the most essential and powerful ways to effect big, systemic changes (alongside top-down policy change and others). But human consumption is a powerful and complicated machine. Is cause-based marketing really the best way towards changing hearts, minds, and behavior?
Join Moonburger leaders, hand-selected experts, & other See-Changers in a series of collaborative Labs as they dig into effective ways to produce widespread and lasting social and environmental outcomes and motivate people who don’t care about the cause to contribute to the solution.
Before attending The Lab, read th
e Moonburger Pre-Read to prepare.