Ali is a thought leader, forward-thinking catalyst, and change-maker who is passionate about purpose and constant progression towards new ways of doing business. Ali spearheads key future-oriented work around brand purpose, company strategy, consumer-centricity, sustainability, justice/equity/diversity/inclusion (JEDI), business innovation, turning data into insights and intelligence, and the prioritization of key growth opportunities. She leads the research, development, alignment, and execution of Burton’s global strategy, including purpose, vision, customer segmentation, business strategy, brand positioning, and the company’s balanced scorecard.

Ali proposed and built Burton’s sustainability strategy and team from scratch in 2011 after working in finance and product management. Ali then led the company’s transformation to a global leader in sustainability. In 2016, Ali took over the global supply chain organization and now leads a suite of teams, all of which she proposed and built new for Burton. This includes global strategy, customer insights, and the “purpose” umbrella, which encompasses philanthropy, advocacy, environmental and social impact, and JEDI.

Ali has traveled to and/or worked in over 50 countries. She played semi-professional ice hockey for two years in Denmark and Canada, and then coached college hockey at Bowdoin and Brown. She received a BA in International Relations (Political Economy of Development) from Brown University and an MBA from the University of Vermont, in addition to executive education at Harvard and Stanford. She has worked in Board of Director roles across a variety of organizations, in addition to appointed roles in city government. Ali enjoys snowboarding, practicing yoga, wilderness backpacking, enjoying live music, carpentry, surfing, gardening, biking, playing guitar, hiking, and spending time with her wife, young son, Cedar, and six chickens.