Jay Coen Gilbert is CEO of Imperative 21, a global network building narrative power for a just economy. I21 believes the imperative of the 21st century is to reimagine and redesign our economic system so that its purpose is to maximize wellbeing, not profit. Network steward organizations include B Lab, The B Team, CECP, Common Future, Conscious Capitalism, The GIIN, JUST Capital, and Participant. Imperative 21 builds on Jay’s experience as cofounder of B Lab, the nonprofit behind the B Corporation movement, with 5,000 companies across 150 industries in 80 countries. Along with his B Lab cofounders, Jay received the Skoll Award for Social Entrepreneurship and the McNulty Prize at the Aspen Institute. Since 2016, Jay has been called into antiracism work, recently co-convening an antiracist community of practice called White Men for Racial Justice (WMRJ). Prior, Jay co-founded AND 1, a $250M basketball footwear, apparel, and entertainment company. Jay grew up in NYC and graduated from Stanford University.